ORGANIZATIONAL BACKGROUND

Behind The Name

Big Apple Donuts & Coffee was founded by Mike Chan. It was established in Malaysia with the opening of its first store at The Curve Damansara, Selangor in May 2007. Wholly owned by Big Apple Interasia Sdn Bhd, Big Apple today has over 20 stores nationwide with over 280 employees. Expansion plans are underway to allocate more stores in Thailand, China, Indonesia, Vietnam, India, Pakistan and the Middle East.

Big Apple specializes in offering a wide range of donuts and beverages to people who want something different from the norm. Because we strive to be different, our donuts are not the same as other brands of donuts in the market. Altogether, the concept, packaging and greater choices of donuts make Big Apple a very unique brand.

Objective
Our main objective is to achieve the highest level of customer satisfaction in relation to the product provided by the company.

Mission
Thrives on innovation, consistently producing fresh ideas, new flavor and value promotions to benefit our customers.

Vision
A promise to our customer that every bite comes with absolute satisfaction. It is the guiding principle behind our corporate philosophy, of all that we do, in every Big Apple store and every Big Apple employee.

Saying It With Passion

With a tag-line of “Every Piece is a Masterpiece", Big Apple always aims to offer something new and exciting to all donut lovers in Malaysia and around the world. The idea for introducing freshly fried donuts with different choices of filling and garnishing came from a group of passionate individuals who have vast experiences in the food and beverage industry in Malaysia, Singapore, Indonesia and Thailand.

From the time that it was conceived, Big Apple has upheld the commitment to deliver not only the promise of freshness and goodness but of innovation through foresight. And we continue to do so with each growing customer.




CURRENT PERFORMANCE
Passion Begets Passion

For years, a group of young entrepreneurs dwelled on the idea of a unique food concept in Malaysia - the simple kind to have at any place and time, yet provide the ultimate sweet tooth experience.

Coincidentally, they also shared a common passion for donuts.

More Than Just A Donut

Far from being a new concept in some parts of the world where the wheel had already been reinvented, the idea of warm and freshly baked donuts coupled with entertainment value (production theatre) was still a novelty in Malaysia.

The entrepreneurs aimed to change the local perception that the donut was just a donut. With their collective experiences in the food and beverage industry, they developed a unique dough mix and a delightful range of donuts at the lowest calorie scale possible. At the same time without compromising the quality and flavour that donut fans would expect.

Making Waves

In the month of May 2007, Big Apple Donuts & Coffee opened its doors for the very first time to Malaysian donut lovers at The Curve. It fell nothing short of a success phenomenon. With the customers’ waiting line spilling beyond the sidewalk, a new world experience for donut lovers began emerging.

By the mid of 2008, Big Apple was acknowledged as one of the fastest growing food chains in the history of the nation with already 23 stores operating nationwide, just over a year after its birth.

Today, at an average growth rate of one new store a month, Big Apple is going global.

Corporate News
2008

  • Asia Pacific Excellence Brand, TOP Global Business Magazine (21st May 2008)
  • Asia Pacific International Entrepreneur Excellence Award 2008 (20th July 2008)
  • SME Rising Star Award 2008 (13th December 2008)
  • The Brand Laureate SMEs Chapter Award 2008 Best Brands Categories - Food and Beverage (8th January 2009)
  • The 7th Asia Pacific International Honesty Enterprise - Keris Award 2008 (18th January 2009)
2009
  • SME 100 Award 2009 Fast Moving Companies (10th June 2009)
2010
  • Global Growth Award - "Night of Heroes" MRCA 18th Awards Ceremony
2011
  • MRCA 2011 Awards "WE ARE THE CHAMPIONS" (21st October 2011)
Corporate Social Responsibilities
  • "Splashing Charity Car Wash Day"
  • "Nothing Like The Laughter Of Children"



STRATEGIC POSTURE
That Everyday Magic

The magic of Big Apple Donuts & Coffee doesn't come simply from the products and brand, but also from the relationships, the innovation and the diversity of the people who contribute to the fun, energy and success of the organisation everyday.

Reaching out, extending boundaries and ¬finding common bonds are part of the real magic of Big Apple.

Big Apple’s energy comes from relating to people and truly understanding their choices and tastes. What drives us forward is the desire to ensure that, across the country, our donuts will put a smile on people’s faces, any place, any time.

Donuts Are Our World On A Stage

Adding to the magic of Big Apple is our ‘production theatre’ where we adopt an open-kitchen concept in every store. Each is specially designed to showcase the process of donut making to build that multi-sensory experience for customers. For the first time, customers are able to fully appreciate their meal after having seen the donut make its journey from dough to packing box.

Big Apple Donuts Guarantee

Big Apple Donuts guarantees that all the products it manufactures and sells in Malaysia are Halal.

Big Apple Donuts Shariah Advisory Council stringently oversees the whole chain of its halal food manufacturing processes to ensure Halal compliance with JAKIM's Halal Certification requirements.

JAKIM's Halal logo are displayed on all of our product packaging certifying that it has passed the tests of Halal compliance.

Rise To Any Occasion With Big Apple

The Order Tray provides the convenience for bulk orders so you can pre-order your donuts for collection at any store of your choice, without waiting in line.

With their rich variety and exceptional quality, Big Apple donuts have earned the reputation as excellent gourmet food for all occasions. Your guests or associates will surely be delighted and pleased with your choice.

Some Suggestions
Big Apple Donuts are great any time any where for :
  • All kinds of parties (Birthdays, Farewells etc.)
  • Social & Private functions
  • Corporate meetings
  • Sale, Promotion & PR events
  • Seminars & Workshops




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