ANALYSIS OF STRATEGIC FACTORS (SWOT)
BIG APPLE DONUTS & COFFEE'S SWOT ANALYSIS
Strength
Big Apple Donuts & Coffee are easily available in major cities and towns
Weaknesses
No promotions such as exhibition booth or pop-up kiosk for customer
Opportunity
Various menu with their special name
Threats
Have some competitors like J.Co, Dunkin' Donuts, Krispi Kreme, Mister Donut, Starbucks, and The Coffee Bean & Tea Leaf
Strength
Big Apple Donuts & Coffee are easily available in major cities and towns
- There is total 82 outlets in Malaysia.
- Easy to get in any town and cities like in Mid Valley Mega Mall Kuala Lumpur, Tesco Mergong Alor Setar, Jusco Bukit Indah Johor, Mesra Mall Terengganu and many others.
- When it is available in many major cities and town of course it is easy for customer to get it.
- Boys, girls, women, men, any races and generations can eat Big Apple
Weaknesses
No promotions such as exhibition booth or pop-up kiosk for customer
- The problem for this product is they are didn't do some exhibition booth to promote their product or make a pop-up kiosk for customer.
- If there is seller sell Big Apple at pop-up kiosk or exhibiton booth, it is not from Big Apple, it is seller bought it from Big Apple by bulk and then sell it with little higher price.
Opportunity
Various menu with their special name
- They have 45 various donuts - Say Cheese, Donutella, Dandy Randy, Mumble Jumble, Chocoholic, California Almond, Pink Twister, The Alien, Classic, Peach Power, Al' Pine, Tom & Cherry, Tea-Off, Teen Queen, Milky Way, Tira Cinno, Sunspot, Berry Bambi, Coco Mango, Rose Garden, Apple Ke Dapple, Ono Oreo, De La Cheese, Agent 'O', Waikiki, Yammy Yamato, Jon Lemon, White Chasew, Wakeup Wally, Presidental Sweet, Dough Vinci, Megabite, Mimi Lolo, Caramella, Cornwall, Dark Fantasy, Ella Nutella, Honey Queen, Java Lava, Latte Lucy, Lemony Tea, Oreo Ole, Pink Puff, Rainbow Crunch and Tiramisu Trip.
- They also have 14 mini donuts - Mini Chococinno, Mini Chocoholic, Mini Dancing Queen, Mini Donutella, Mini Iceberg, Mini Mango Tango, Mini Marble Duke, Mini Merry Cherry, Mini Mocha Lisa, Moni Ono Oreo, Mini Pink Twister, Mini Tea-Off, Mini The Alien and Mini Whitnut.
- For baverages, they have coffee - Americano, Cappuccino, Cafe Latte, Hazelnut Latte, Toffee Latte and Double Toasted Latte; tea - Green Tea, Apple Tea, Earl Grey Tea and English Breakfast Tea; ice blended - Blueberry, Strawberry and Honeydew; icy special - Ice Peach Tea, Ice Respberry Tea, Ice Mango Tea and Ice Lemon Tea; others - Classic Chocolate, Mineral Water, Soft Drink and Can/Bottle Drink.
- They recommend that Donuts and Donashi can bundle together and sell them in one package.
- Donashis are only available in package.
- This bundled pricing can allow Big Apple to target on family who has young-children.
- Big Apple quite well-known brand for donuts since they have 82 otlets in Malaysia.
Threats
Have some competitors like J.Co, Dunkin' Donuts, Krispi Kreme, Mister Donut, Starbucks, and The Coffee Bean & Tea Leaf
- Their big competitor is Dunkin' Donuts because they famous in globally, target to whole market globally, also attractive to varieties menu, and have high level of service.
