EVALUATION AND CONTROL
By apply all the elements of marketing, Big Apple need to increase the promotion activities through the Internet because in the situation of many competitors and globalization which technology is important, the promotion should be aggressive.
Big Apple is a donuts and coffee store chain business. Sometimes, customers patronize Big Apple is not just consume donut products alone. Therefore, it should bundle the donuts with the coffees or other beverage into package to encourage customers to buy a value set at cheaper price. The bundled pricing will attract customer due to the lower total sum-cost of product bundling in compared to total cost of purchase those products in the set individually. Besides that, it will not only generate more profit by maximize the sales and also increase customer satisfaction which they can enjoy greater dining experience at lower price. For example, Big Apple can bundle the two donuts and one (m) coffee/ tea for RM9.90. Then, it will attract customer especially who intended to have high tea after shopping or during working break. It should understand that bundled pricing can generate additional profit and rapid the turnover of lower sales product. In addition, the increase in total sales amount may rapid or increase the ability of retailer to cover cost as the fixed cost of a store such as machine, monthly rental, labors and utilities is quite high to break-even.
Big Apple Donuts & Coffee has been done their strategy align with they have planned, especially in marketing. They had some marketing segment in order to spread their business. It can be said that a they have done successful marketing plan with their branches in other country - Thailand, Indonesia, China and Cambodia.
Big Apple is a donuts and coffee store chain business. Sometimes, customers patronize Big Apple is not just consume donut products alone. Therefore, it should bundle the donuts with the coffees or other beverage into package to encourage customers to buy a value set at cheaper price. The bundled pricing will attract customer due to the lower total sum-cost of product bundling in compared to total cost of purchase those products in the set individually. Besides that, it will not only generate more profit by maximize the sales and also increase customer satisfaction which they can enjoy greater dining experience at lower price. For example, Big Apple can bundle the two donuts and one (m) coffee/ tea for RM9.90. Then, it will attract customer especially who intended to have high tea after shopping or during working break. It should understand that bundled pricing can generate additional profit and rapid the turnover of lower sales product. In addition, the increase in total sales amount may rapid or increase the ability of retailer to cover cost as the fixed cost of a store such as machine, monthly rental, labors and utilities is quite high to break-even.
Big Apple Donuts & Coffee has been done their strategy align with they have planned, especially in marketing. They had some marketing segment in order to spread their business. It can be said that a they have done successful marketing plan with their branches in other country - Thailand, Indonesia, China and Cambodia.
